This Cookie Policy explains what cookies are, how we Asset Wealth Protection (“we”, “us”, “our”) use cookies, how third parties we work with may use cookies on our website at www.asset-wealth.co.uk and your choices about cookies.

Please read this Cookie Policy in conjunction with our Privacy Policy which provides additional details about how we use personal data and your various rights. This Cookie Policy sits in line with the UK’s Data Protection Act (“DPA”) and Privacy and Electronic Communications Regulations (“PECR”). As well as the EU`s Privacy and Electronic Communications Directive (“PECD”) and the General Data Protection Act (“GDPR”).

What are cookies?

Cookies are small pieces of text sent by your web browser from a website you visit. A cookie file is stored in your web browser and allows the website or a third-party service provider to recognise you and make your next visit easier and the website more useful to you. Cookies are essentially a user identification card for the website’s servers.

Web beacons are small graphic files linked to our servers that allow us to track your use of our website and related features. Cookies and web beacons allow us to serve you better and more efficiently and to personalise your experience on our website.

How cookies are used

When you use and access a website, the website operator(s) may place a number of cookie files in your web browser to help determine and identify returning visitors, the type of content a user of a website, the amount of time each user spends in a particular area of a website.

A distinction is made between session and persistent cookies, and the different types of cookies to operate a website:

The least privacy invasive type of cookies are Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services.

There are also Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalisation options you have selected when browsing.

Further there are also Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics.

Lastly, advertising cookies or targeting cookies. They are used to deliver customised advertising to the user. This can be very convenient, but also very irritating.

The cookies we use

Where cookie data constitutes personal data, we process this data on the basis of your consent which you can give or revoke at the cookie pop up when you first visit our website or through your browser Google Chrome, Mozilla Firefox, Flash cookies, Microsoft Internet Explorer/ Edge, Opera, Safari.

Below you can find the cookies we use listed in accordance with their Name, Description, Lifespan, and Type. Please keep in mind that this list may be updated from time to time.

  • _ga
    • The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
    • 2 years
    • Analytics
  • _gid
    • Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    • 1 day
    • Analytics
  • _gat_gtag_UA_148963879_1
    • Set by Google to distinguish users.
    • 1 minute
    • Analytics

What is Google Analytics?

Google Analytics is a web analytics service offered by Google LLC that tracks and reports website traffic. When Google Analytics is used, interactions of website visitors are primarily recorded and systematically evaluated with the help of analytical cookies. The following data is processed through the use of Google Analytics:

  • 3 bytes of the IP address of the called system of the website visitor (anonymised IP address),
  • the website called up,
  • the website from which the user reached the accessed page of my website (referrer),
  • the subpages accessed from the website,
  • the time spent on the website
  • the frequency with which the website is accessed.

Google states that it will not associate your IP address with any other data held by Google. You can prevent the storage of cookies by setting your browser accordingly. You can also prevent the collection of the data generated by Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Does this policy change and who should I contact for more information?

We may from time to time update our Cookie Policy, to reflect a change in the law, in our business practices or the cookies we use. This Cookie Policy was last updated on Thursday, 16 February 2023.

If you have any questions or comments about our Cookie Policy or wish to exercise your rights, please contact us using the following contact details:

Asset Wealth Protection LTD
The Mount, Middlefield Lane,
Hagley, Worcestershire
DY9 0PY, UK

Web: www.asset-wealth.co.uk
E-Mail: contact@asset-wealth.co.uk
Phone: 01562 320 333